To commemorate the NCAA's season long celebration of college football's 150th birthday, highlight the heritage of 12 partner schools with historically inspired uniforms, sideline apparel and fan gear.
COLLEGE FOOTBALL 150
STORYTELLING / UNIFORM DESIGN
College Football 150
The challenge in working with 12 separate schools who have different traditions and uniform history is to harvest 1 common element that can link them all. Research began to unearth each school’s uniform history and then zoom out to see if there were any connections that could be made amongst the findings. With the intention to replicate the historic uniform looks using innovative manufacturing processes, the decision was made to base each uniform in the pinnacle ArmourVent material, modernize the fit and laser perforate the numbers to allude to the large-hole mesh uniforms of decades past. Lastly, I worked with the sports marketing team and individual schools on the proposed uniform debut. The result was twelve unique schools with rich stories visually bound together using the latest uniform technology. Prior to the uniforms taking the field I oversaw the creation of the special game sideline collection that was worn by the coaches and also available in the school’s bookstore for sale for men, women and youth.