Outfit the next generation of NFL athletes in technical silhouettes that eliminate any performance distractions. Visually separate the 4 different days of events through color so that TV audiences and coaches can identify each player/ position by their distinct apparel color.
SENIOR DESIGNER /
AUTHENTIC & RETAIL
Using best in class materials for the onfield apparel, specific seams were bonded to eliminate abrasion during the long days of drills. A consistent graphic visual was created around a stacked sequence of arrows to allude to speed and force. Reflective silver overlay tape was chosen as another consistent visual throughout the assortment and provided a feel of technical interest. Using a non-traditional color palette, each day of on field activities were easily recognized via ESPN coverage. Lastly, each on field style was translated into a branded retail version available at UA.com and NFL.com.