Notre Dame’s signature gold was redeveloped in metallic embellishments for the special game football jersey to give it an exclusive, coveted feel and featured the slogan “Rush 4 Gold” to nod to the famed Golden Dome on campus and San Francisco’s gold rush history. By staying true to the classic uniform look but dialing up the details both the opinionated alumni and the student athletes were energized with the result. The theme and slogan were featured in the limited edition player box and echoed through all Notre Dame’s social channels.